CUVPHI525A - Plan, capture and exploit visual art photo images
Assessor Resource
CUVPHI525A Plan, capture and exploit visual art photo images
Assessment tool
Version 1.0 Issue Date: May 2024
This unit applies to the production of visual art photo images and is based on the workflow associated with the art photo imaging industry.
This unit requires the application of skills and knowledge in order to conceptualise, research and initiate projects; undertake strategic planning and production tasks; manage finances; output visual art photo images to industry specifications; and liaise/consult with a range of associated and allied persons, work teams, government agencies and private enterprise.
Art photo imaging is undertaken within the visual arts community, and while art photographers usually work with limited supervision and guidance, they also work in creative team structures with team leaders and/or collaborators.
This unit describes the performance outcomes, skills and knowledge required to participate in a photo imaging professional practice within the visual arts sector.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Prerequisites
Not applicable.
Employability Skills
This unit contains employability skills.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply a typical workflow in art photo imaging professional practice
apply business, coordination and negotiation skills to own photo imaging work practices
apply problem-solving skills to the creative process
apply technical and imaging skills, including capturing and optimising art images
conceptualise, research, initiate, design and present visual art projects
interact and liaise with potential clients, commissioning agents, media agencies, peers and associated professionals.
Context of and specific resources for assessment
Assessment must ensure:
access to:
a range of photo imaging production equipment, such as cameras, computers, software, printers, darkrooms, lighting and accessories
a range of locations and studios for art photo imaging shoots
sources of information to research contemporary styles and conceptual or aesthetic approaches to art photo imaging
appropriate learning and assessment support when required
opportunity for collaboration with or in allied creative arts disciplines
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence
review of third-party reports from experienced practitioners
direct observation of candidate applying a typical workflow in art photo imaging professional practice
case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to art photo imaging
participation in or observation of art photo imaging awards
review of creative products against industry standards and service specifications
written and oral questioning or interview to test conceptual and technical soundness of project interpretation and creative product.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPRP303A Select and prepare creative work for exhibition
CUVPHI516A Research the role and use of the photo image in visual communication
CUVPHI517A Research and exploit photo imaging trends
CUVPHI518A Explore the descriptive and emotive nature of photo lighting
CUVPHI519A Investigate and exploit innovative imaging options
CUVPHI520A Produce an innovative presentation of professional work.
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Required skills
photo imaging skills to:
archive, maintain and manage film and digital assets
create and optimise files and film to photo imaging industry standards
exhibit, transport and display photo images in an art context
research skills to:
access information on all aspects associated with photo imaging shoots
compare contemporary styles and conceptual or aesthetic approaches to art photo imaging
maintain professional practice arrangements for art photo imaging
literacy skills to:
write artist’s statements and develop a résumé or curriculum vitae
interpret and develop business documents and contracts
obtain necessary permits and licences to operate equipment and work in special locations
numeracy skills to:
maintain contractual and financial records for business and taxation purposes
prepare budgets, quotations and invoices
critical thinking skills to:
recognise and address barriers to effective photo imaging workflow
reflect on and analyse own performance
problem-solving skills to identify and rectify equipment malfunction or failure
communication skills to:
attract and maintain sponsors
engage and negotiate with stakeholders in a meaningful and respectful way
establish and nourish industry links with suppliers, contactors and employees
explain conceptual basis for work in written and verbal contexts
negotiate prices and fair exchange of services
promote own photo imaging work in the media
resolve complaints and disputes
work effectively with diversity
learning skills to:
learn operation of equipment
upgrade knowledge required to work in the varied locations of art imaging
review personal performance within shoot context
planning and organising skills to:
coordinate activities of models, assistants, and creative and production teams
organise shoots on location or in studio and prepare shoot management timelines
technology skills to check and reinstate equipment, studio and props.
Required knowledge
business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits
relationship between artist and professional bodies or associations
procedures for selecting, testing and evaluating technology to determine its suitability for personal creative production purposes
traditions and contemporary issues that inform art photo imaging practice
working within the arts, media, gallery and exhibition environments.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Project opportunities may include:
art grants
commission work
self-commissioned work
sponsorship opportunities.
Sources of information may include:
copyright and legal representatives
discussions with innovative industry practitioners
electronic and print media, such as news, reviews and articles
employee association/union representatives and other sources of industrial relations information
events, such as industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals and social events
government bodies and associated publications
industry associations
internet and podcasts
libraries and archives, including text, film, video, sound and graphic
lifestyle and contemporary issues magazines
museums, galleries and studios
national and international journals, such as artist, computing and design journals
personal observations and experience
professional competitions and awards
professional development opportunities, such as training programs, seminars, conferences, exhibitions, symposiums, workshops and master classes
retail and wholesale suppliers of products and services
technical publications and reference books.
Appropriate people may include:
critics, commentators and polemicists
curators and gallery staff
members of relevant professional associations
mentors and peers
practising artists or members of allied fields.
Technical requirements may include:
allied and symbiotic technologies
analog or digital technologies
emerging technologies
interactive and/or multimedia
visual and non-visual communication technology.
Projected budget may include:
analysis of potential time spent on each aspect of project as a costed item at an appropriate rate
other project expenses
professional development costs for project
professional services and fees
promotion and marketing costs
quotes for all projected production costs
travel, accommodation and out-of-pocket expenses.
Supporting material may include:
artist’s statement, including how personal practice or capabilities would satisfy project requirements
curriculum vitae or résumé
developmental images or concepts
documentation procedure documents
referees.
Professional practice arrangements may include:
contracts
copyright, moral rights and licensing
financial management
insurance, such as personal, public risk, accident and sickness, equipment, completed art in display, transportation and storage
intellectual property rights
licences and permits
model and property releases
OHS
project budget management.
Documentation procedures may include:
photo-documentary record of key aspects of the project
website, blogsite or online newsletter
written reviews or research papers on progress.
Stakeholders may include:
architects and engineers
community groups
funding organisations
project managers
sponsors
subjects chosen to illustrate the theme or concept.
Media and promotion opportunities may include:
feature articles
news coverage
opening events
radio and television interviews
reviews
websites.
Media package may include:
artist statement
curriculum vitae
media release
sponsor information
supporting visual material, such as images, video footage and logos
venue and opening dates and hours information.
Media response may include:
newspaper and magazines reports
reviews
television and radio coverage
video and audio transcripts.
Contractual and financial requirements may include:
analysis of actual and projected project budget analysis
grant acquittals
invoicing
project payments, including professional services, and hire of equipment and spaces
written agreements for project.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice
Yes
No
Comments/feedback
Research and identify relevant project opportunities using appropriate sources of information
Critique and review project opportunities with appropriate people and identify project concept
Consider application process where required and technical requirements of the project
Prepare a projected budget, timeline and supporting material for the application, submission and/or expression of interest
Complete and submit application, submission and/or expression of interest to relevant organisation
Research and adopt professional practice arrangements for project and use documentation procedures of the workflow and associated functions
Capture, acquire and enhance developmental images to agreed specifications in order to illustrate potential project concepts
Integrate image products into production samples and maquettes
Critically evaluate production samples and confirm with client and/or other stakeholders
Capture, acquire, enhance and output images to agreed specifications and integrate into creative product
Continually review work quality and progress
Archive images appropriately for creative product
Pack work and transport to agreed location by appropriate methods
Present, display and/or install work to agreed specification
Identify and coordinate media and promotion opportunities for project
Prepare media statement and images for promotion
Supply media package to selected agencies and collect, collate and follow up on media response
Document installation and collate progress images and documents of project
Complete contractual and financial requirements
Maintain contractual and financial records for business and taxation purposes
Review responses to the work from clients, stakeholders, peers and members of the public
Review personal performance within project context
Identify future opportunities, work directions, themes and concerns resulting from project
Forms
Assessment Cover Sheet
CUVPHI525A - Plan, capture and exploit visual art photo images
Assessment task 1: [title]
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I declare that the assessment tasks submitted for this unit are my own work.
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Result: Competent Not yet competent
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Assessment Record Sheet
CUVPHI525A - Plan, capture and exploit visual art photo images
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Assessment task 1: [title] Result: Competent Not yet competent
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Feedback to student:
Overall assessment result: Competent Not yet competent